The Scandinavian Outdoor Group (SOG) is composed of about fifty of the leading Scandinavian outdoor brands. Since 2009, we have produced the B2B magazine Scandinavian Outdoor News for them twice a year, before the big international trade fairs of ISPO and Outdoor.
The English-language Scandinavian Outdoor News is addressed to retailers and purchasers of Scandinavian outdoor products throughout Europe. Inside, we tell about new products and collections, business news as well as what is happening in the context of the fairs. The magazine also provides a deeper insight into the trends, design, sustainability efforts and more.
We make the magazine on behalf of the Scandinavian Outdoor Group (SOG), with members like Fjällräven, Haglöfs and Bergans, but also smaller companies like Isbjörn of Sweden and Light my Fire. SOG is an export trade organization with the purpose of helping members in the international market.