Engaging
Nordic
Outdoors
365 by Naturkompaniet and Partioaitta are the leading outdoor magazines in Sweden and Finland. We developed the editorial concept in 2011, and have been in charge of the production ever since.
Mission
- Establish 365 Magazine as the premier outdoor magazine in the Nordic markets, providing insights and inspiration.
- Strengthen Naturkompaniet and Partioaitta’s customer relations through the magazine.
- Offer advice on product selection, care, and sustainable outdoor practices.
- Showcase the brand’s values and offerings, promoting responsible engagement with nature.
Work
- Editorial research, idea generation, and strategic planning.
- Coordinated content planning and production Close in collaboration with marketing team
- Creation of feature articles, stories, and art direction using in-house resources and a network of freelancers.
- Continuous evaluation of the supply chain to ensure sustainable practices in magazine production.
Impact
- Sweden’s most successful customer magazine in readership growth across all categories.
- Reader surveys highlight its perception as a high-quality publication, not just a customer magazine.
- Promotes sustainability and local nature activities, aligning with the ethos ‘think global, act local.’
- Focus on high-quality products and staff, enhancing community involvement.
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