Globetrotter
Sustainability
Hub
Globetrotter is renowned as Germany's leading outdoor retailer. We developed an editorial platform for sustainability-related content and deliver themes, articles, stories and guides for this hub.
Mission
- Create a sustainability & outdoor knowledge hub for experts and consumers.
- Inspire eco-friendly nature engagement.
- Promote sustainability initiatives within the outdoor industry.
Work
- Strategic concept and information architecture.
- Editorial routines for consistent content delivery.
- Content planning and proposals.
- Production of different content types like articles, stories or guides, optimized for SEO.
Impact
- Established Globetrotter as a sustainability thought leader in outdoor retail.
- Enhanced material information and understanding of environmental impacts.
- Contributed to winning the “Deutscher Nachhaltigkeitspreis 2023” (German Sustainability Award).
