From material insights to extending the lifespan of products in the great outdoors. NORR Agency has together with Fjällräven’s sustainability team co-produced an overview of the Swedish company’s achievements, projects and milestones in 2022. The Fjällräven CSR Review is based on the parent company Fenix Outdoor’s CSR Report 2022. Three key takeaways:

1 The G1000-family (except the stretch fabrics), made of recycled polyester and organic cotton, is an important step towards less carbon intense materials.

2 Fjällräven continues to be a pioneer in phasing out PFC’s within the outdoor industry, looking into details that many other companies don’t address yet, such as zippers.

3 The collaboration with The New Zeeland Merino Company and its ZQRX initiative helps regenerate the wool supply chain on many levels.

Learn more about Fjällräven’s sustainability approach here: https://www.fjallraven.com/uk/en-gb/about-fjallraven/sustainability