Naturkompaniet and Partioaitta are Category Winners – again

Consumers in Sweden and Finland place the outdoor retailers Naturkompaniet and Partioaitta as the highest ranked brands when it comes to sustainability within the category “Clothes & Fashion – Stores”.

The results are from Sustainable Brand Index, Europe’s largest brand survey focused on sustainability. More than 70 000 consumers and 1 000 decision-makers across 8 countries give their answers about over 1 500 selected brands. The results are presented per country in a yearly ranking and official report, released in the end of March.

Both retailers have been at the top of this category for several years. On the overall national ranking, Naturkompaniet (Sweden) is in 18th and Partioaitta (Finland) in 17th place.

“Our customer magazine 365, produced in collaboration with NORR Agency, is an important channel to communicate how we work around sustainability and CSR. Through 365, we get the possibility to inform in greater detail and to inspire our readers to take action in positive ways for the environment”, says Sofie Saberski, Marketing Manager at Naturkompaniet.