After more than ten years, NORR has left Google Analytics for measuring traffic on norrmagazin.de, its digital platform about sustainable outdoor and travelling in Scandinavia (ca. 30,000 visitors/month).

Instead, the company is now using the web analysis tool Plausible, which is based on a lightweight open-source code promising higher page speed and much better data integrity. Plausible collects information anonymously, gives the site owner control over the data and makes sure that it doesn’t leave the borders of the EU. No disturbing “cookie banners” are needed any more.

“The new tool gives us actionable and valuable insights for improving our content – but without touching the privacy of our readers”, says NORR’s editorial manager Philipp Olsmeyer. “At the same time, the script is 45 times smaller than Google Analytics which cuts down loading times and even the carbon footprint of the page.”

According to Philipp Olsmeyer, NORR’s switch to Plausible is another step to more sustainable digital publishing. Since the re-launch of norrmagazin.de in 2020, all servers, hosting services and analyzing tools are powered with renewable energies. The site is running on Oktavilla’s innovative publishing platform Arto which includes Plausible as an analyzing tool.