In December 2022, Primus and NORR Agency started an editorial collaboration that includes inspirational and educational texts in Swedish, English and German for the Primus Camp platform.

For 130 years, Primus has manufactured outdoor kitchens and accessories that have inspired people to spend time and cook in nature. A year ago, Primus Camp was launched – an editorial platform filled with recipes for outdoor cooking, inspiring stories and knowledge on how to best use your outdoor kitchen.

As of December 2022 and onwards, NORR Agency will help with knowledge-enhancing texts in Swedish, English and German. The texts will guide readers to choose the right kitchen, fuel and accessories, but also inspire them to go out and explore nature.

“That NORR Agency gets to work with such a strong and classic brand as Primus feels both fun and natural. We share their love for outdoor life and want to inspire more people to get out into nature,” says Andreas Björkman, project manager at NORR Agency.

Primus Camp is Sweden’s first platform that specifically focuses on recipes and knowledge about outdoor cooking. Lisa Löwenborg is the creative lead for Primus and believes that NORR Agency’s experience in outdoor life will come in handy:

“One of our ideas with Primus Camp is to lower the threshold for people to get out in nature, including through outdoor recipes and inspiring blog posts. Thanks to their knowledge of outdoor life and nature, we chose to work with NORR Agency as an editorial partner to create relevant content. We are very pleased with their deliveries and language skills,” says Lisa Löwenborg.

Foto: Helge Roeske