NORR Agency is very happy to announce that we now have a representative in Östersund, Sweden: Henrika Lavonius-Wike. As a copywriter, Henrika has been writing for brands like Fjällräven, Elevenate and Jämtkraft. Over the last few years, she has been working at the communication agency Trampolin PR in Östersund, where Henrika lives  with her family.

With a passion for the great outdoors and sustainability and her long experience of writing, NORR Agency CEO Gabriel Arthur thinks Henrika is a perfect match:

– We have had the privilege of working with Henrika from time to time for over a decade. She has that special feeling for text, flow and storytelling that we are looking for.

– Also, it will be very good for us to have a representative in Östersund, since the Jämtland region is a Swedish hub for outdoor – home to many outdoor companies and enthusiasts drawn to its fantastic mountains.

Henrika’s first assignment for NORR Agency has been to establish a new format and workflow for product texts for Hestra – and to write the texts for some 400+ glove models.

– While being hands-on, product information is an integral part of brand  communication and it has been very inspiring to work with Hestra, which is one  of Sweden’s finest outdoor brands. Also, it feels fantastic to join the team at NORR Agency, says Henrika.