Fjällräven
Sustainability
Communication
Swedish outdoor brand Fjällräven stands as a pioneer in the outdoor industry, renowned for its firm commitment to sustainability practices. The management team approached us to collaborate on revitalising the brand's sustainability communication strategy.
Mission
- Reconnect Fjällräven with its sustainability ethos.
- Engage stakeholders in meaningful dialogues.
- Provide actionable recommendations for marketing and communication teams.
Work
- Stakeholder interviews, analysis and research.
- Strategic workshop with the marketing and sustainability team
- Production of a “CSR Review”, that summarizes the company’s sustainability goals and achievements
Impact
- Increased sustainability communication across channels.
- Reinforced brand messaging of longevity and responsibility.
- Distributed “CSR Review” to stores and trade shows, enhancing brand commitment.
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