“The first step outdoors – from individual pursuits to community experiences.” That was the title of a seminar that Gabriel Arthur from NORR Agency and Inge Lissens from InSites Consulting (UK) held at the European Outdoor Summit in Treviso, Italy. Gabriel and Inge talked about what stops and encourages novices from going outdoors, with ten inspiring examples from NORR Agency’s productions.

The last weeks of August were busy! We produced the autumn issues of NORR Magazin and Naturkompaniet, with more pages than ever before. When 116 plus 116 pages were sent to print, we took a nice, relaxing After Work-tour in kayaks on Årstaviken nearby our office.

This is a long-awaited milestone for NORR Agency: the launch of our international magazine Suston – Sustainable Outdoor News. The first issue has been distributed around Europe and the site has been launched. Read more at: sustonmagazine.com.

The Scandinavian Outdoor Group brings together the largest and leading companies in the Nordic outdoor industry. Since 2010, we have produced their English-language B2B magazine twice a year. Now, the summer issue is ready for the OutDoor fair in Friedrichshafen, Germany.

The extra thick summer issue of NORR has a theme that is dear to our hearts: our hometown of Stockholm. We share our 101 best tips about the Swedish capital and, of course, other favorites around Scandinavia.

The spring issue of 365, which we make on behalf of Partioaitta, was sent to 70,000 people. This means that 365 is Finland’s largest outdoor magazine. For each issue, Partioaitta’s customer club grows – and more readers are added.

SKB is Stockholm’s largest private landlord. The annual report that we produce in cooperation with SKB tells readers about another successful year for this cooperative association – and takes a look back at the start, 100 years ago.

According to the latest national reader survey Orvesto, Naturkompaniet 365 now has 125 000 readers! Most of them come from the loyalty club 365, where members can choose to subscribe for free.

Arctic Lifestyle Magazine is published by the tourism organization Swedish Lapland. When they wanted to produce a German edition of the winter issue, they turned to us for translations and editing. The magazine will be sent out together with the spring issue of NORR Magazin.

We at NORR has covered sustainability within the outdoor industry for nearly ten years. So much has happened the last few years, and will continue to happen. We therefor will launch a B2B-magazine and editorial website covering sustainability and CSR within the outdoor industry. For more information about this new media project, please contact Gabriel Arthur, gabriel.arthur@norragency.com.

Image: Nadia Nörbom